Print is not dead. Customer magazines continue to be effective in increasing brand loyalty and influencing customers’ purchasing decisions. For over 19 years, TPP has been creating magazines for South Africa’s biggest brands including Clicks, Jet, NSRI and Vida e Caffe.
Research into the efficacy of customer magazines (Mintel Customer Publishing report) found:
60% of readers said the customer magazine has a positive impact upon purchase decision
92% of readers found customer magazine brings new products and services to their attention
69% made them feel more positive towards the store that produced the magazine.
In recent years, TPP has taken many print magazines online and we offer a fully fledged digital magazine service.
In addition, TPP publishes the highly esteemed Private Edition magazine as its own title.