JET CLUB – THE VOICE OF SOUTHERN AFRICAN COMMUNITIES
The Publishing Partnership (TPP) produces Jet Club magazine, which is published 10 times a year with a reach of more than 3 664 000 readers, making it Southern Africa’s most-read publication.
TPP also manages Jet’s website, which has more than 451 433* page views and 79 930* unique visitors. Content is aimed at giving visitors an engaging, interactive online package that keeps them up to date with the latest fashion trends and alerts them to Jet promotions, cellular deals, competitions and more. The blog posts are relevant, edgy, fashion-forward and full of pop-culture fun.
Facebook (688 894 fans), Twitter (16 605 followers) and Instagram (6147 followers)* make up Jet’s social networking platforms, which are also geared to keeping lively conversation going and offering useful information and updates on fashion, competitions and promotions, as well as entertainment in the form of celebrity interviews.
TPP’s management of these community-based platforms guarantees a customer experience that is accessible, informative, entertaining, educational and useful, with emphasis on clear communication and with the customers’ needs front of mind.
* 8 March 2016: Google Analytics
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Having worked with TPP for the past five years I can confidently say that they are extremely customer and consumer centric. They understand Jet’s target market and Jet’s business requirements. The work they deliver is always of a high quality standard. Over and above that they are an extremely pleasant team to work with, who often go beyond the call of duty. I thoroughly enjoy the TPP team!”